Tyler Durden says… “You're not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your f**king khakis.” And he’s right. I watched Fight Club this weekend, and Brad Pitt’s character, with his harsh assessment of those who live their lives through the things they own, really opened my eyes to how much materialism bothers me. I live in a generation of pretty boys and glamour girls, all obsessed with the latest shoe, shirt, skirt or sweater. Young people walk around with these little abbreviations emblazoned across chests, butts, watches and wallets. I really could not care less if your purse is the latest $600 Louis Vuitton straight off the arm of some Parisian model – it’s probably a cheap knock-off anyway. You can’t eat it; you can’t sleep in it; it can’t shelter you from the rain. You’re lucky if you get your $40 Juicy Couture lip gloss to fit in it.